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ELC’s Freda Named Among World’s Most Reputable CEOs

Reputation Institute’s new CEO RepTrak study covers several industries.

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By: Christine Esposito

Editor-in-Chief

Fabrizio Freda, president and CEO of The Estée Lauder Companies has been named to the Reputation Institute’s new CEO RepTrak study, which ranks the world’s most reputable CEOs. The world’s largest reputation study of its kind, the CEO RepTrak is based on more han 28,000 individual ratings collected in the first quarter of 2018 across the G15 economies. It includes unique insights into the dynamics behind reputational impact. The global study shows what drives CEO reputation, the direct correl...

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